The benefits are quite clear:
- Attract advertisers who will allocate budgets with more confidence knowing that the audience figures are controlled and certified by a third party.
- Being HitWatched provides some “hard to get” information about your site (visitors, views, …).
- Being HitWatched provides value-added statistics and analysis on-line, with no maintenance constraints.
- Your “HHVV” values can be accessed by anyone who has the right to do so (password). You can decide whether or not your HHVV values go public. (i.e. give your password to any potential advertiser or agency)
- Being HitWatched means that you are serious in Web business and that you have nothing to hide.